Jeff Jarvis

I found these type samples by Graphic Designer, Jeff Jarvis, living and working from Brooklyn. Something drew me to his subtle and selected use of colour, playfulness execution. 'Fizz' has and incredible double 'z' and against that faded black the text has context.  I'm sure it was his intention but I love the way 'there and back' makes your eyes travel forwards and backwards re-reading it while your eyes swivel in there sockets. 'Moving' is deliberately cropped to show movement in context, to show that it has moved. None of these things have any place in fonts but as concepts or as ways of demonstrating fonts they are lovely examples.